IRAN ART EXHIBITION: ART OF DESIGNING A LOGO
A Logo is symbols with a combination of text and images that helps a user or customer identify brands and differentiate between companies. logos are part of our history for many decades. Since the stone age when the first man-made a tool for the first time, he needs recognition. To recognize who made that particular tool and where.
For better understanding continue to read the article!
What is logo?? Sounds easy to explain right? but it’s not easy as it sounds. I was having the same thought when I started but sadly that’s not the case.
So I did some research & watch every Video I could find & now writing this article. What is a logo? and the origin of logos and how all this whole concept of the logo started.
In daily life, we see a bunch of logos. the logos are now part of our life. We only notice them when we want to. On our brush, on the grooming kit, lipsticks or soap, on our mobile phone, and on our car. logos are everywhere. they are part of our lives now. So what exactly a logo means?
Let’s start with The meaning of a logo!
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
Typical to understand right?
IRAN ART EXHIBITION: A lot of buzz words graphic marks, emblems, figurative designs, public identity.
I am going to explain to you in simple words possible with examples. Not just the meaning but also in depth of logo designing.
The easiest way I can explain:
logos are symbols with a combination of text and images that helps a user or customer identify brands and differentiate between companies. A Logo can be a mark or symbol and the name of a company that is the Trademark( ™) or Right Reserved (®) of a company or organization.
But the logo is so much more than that!
Journey of a business starts with a good logo & goal of becoming a brand one day that is easily recognizable one day.
It makes users and customers understand what you do. what service you provide. who you are and what you value. It’s not easy for a logo to be the face of the brand!
Logos are one of the most challenging parts of graphic design. Only an expert can make a perfect logo that fits with the brand needs by keeping the visual and graphics rules in mind.
Don’t try to expect too much form your logo that what most people do. Try to make everything with their logo
IRAN ART EXHIBITION: The logo should work stand alone as well as with branding and corporate materials too. it’s one of the most important elements of a business and corporate identity just like employees, stationary, goodwill, or product.
Because that is why a logo is designed. To serve a purpose to solve a problem & limitation that business is facing because of any manner.
The principal of great logo or test criteria.
• Simplicity: Is it simple enough to understand the brand? recognizable? flexible enough to fit in brand needs?
• Memorable: Is it recognizable? and can be recognized in first look? or seconds in the viewer’s mind?
• Timelessness: It will stay as much fresh as much it is right now in next 10, 30 or 50 years?
• Scalability: will it work fine in every context? is it responsive enough to be scalable in different sizes without losing quality?
• Appropriateness: Does is appropriate according to business?
History of logos: Logos are not new!
IRAN ART EXHIBITION: Logos are part of our history for many decades. even from the stone age when the first man made a tool for the first time he needs recognition. To recognize who made that particular tool and where.
After that kings, Artist and every possible group of society required that.
They made the symbol on Slaves, animals, Coins and every single place they can just to get the recognition & proof of identity that the thing belongs to the owner.
King’s used emblems as there identity for many years.
