IRAN ART EXHIBITION: INDUSTRIAL PHOTOGRAPHY IS A GOOD WAY FOR SHOWING YOUR CONSTRUCTION
What is industrial photography?
Industrial photography is all about showing your equipment, products, machinery, processes, and sometimes your company’s workers and officials all in action. Industrial photography is an underestimated tool that comes with a huge amount of benefits. From creating engaging and trustworthy content for your website, developing a strong online presence, to expertly delivering your brand message with competitive edge.
All in all, industrial photography content showing your processes in action gives life to your company, building stronger customer connections and a more professional image. This is the case for any industry, whether it be professional photography for construction, manufacturing, engineering, textile manufacturing, electrical services, excavation, production, the list goes on!
So why is it important?
There is a reason why companies who use real, unique images are 95% more effective at generating leads than those with stock photos. Clients are increasingly interested in getting to know your brand, which makes being transparent and trustworthy more beneficial than ever. It’s important to give clients an impression of what to expect from you, from your professionalism, facilities and specialties. Industrial photography is therefore a great incentive for customers to trust in your abilities and organization.
It’s even a great way to get conversations going. Think about it, consumers are curious about where their purchases come from, there’s even the show called ‘How It’s Made’ on the discovery channel that feeds this exact curiosity.
Consumers are also becoming increasingly interested in the social, health, environmental and safety impacts of a company’s manufacturing processes they purchase from, with 70% saying these concerns factor into their purchase decision making process. And 78% believe how a company treats its employees is one of the best indicators of its level of trustworthiness. So help clients make that decision by using industrial photos of the workplace.
IRAN ART EXHIBITION: Some examples of industrial photos in action may include:
• Workers in the factory
• Specialist machinery shots
• Manufacturing shots
• Assembly line shots
• Equipment shots
• Workers in action on site
An industrial photographer takes pictures in industrial settings for a variety of purposes. These types of photographers may be employed by various industries to take pictures that can be used in catalogs, newsletters, or within the company itself. In some cases, an industrial photographer may take artistic pictures for galleries or shows, using industry as the subject matter of the photographs. Most industrial photographers work on a freelance basis, accepting jobs from clients who can make use of their specific skills or style.
Industrial photographers might sell images to different magazines.
IRAN ART EXHIBITION: The main thing that an industrial photographer does is to take pictures for industrial clients. These clients may need photographs for a variety of purposes and a photographer will need to listen to what the client wants in order to provide the appropriate pictures. The industrial photographer may take pictures for advertisements or publicity, which need to make the subject look clean and marketable. A client may also need photographs that capture what a subject really looks like, without a lot of artistic flair, and photographers need to be able to adjust their styles to match the needs of the client.
A series of photographs may also be created by an industrial photographer in order to document an industrial process. This may mean taking photographs for each step needed to manufacture a product or photographs that show each part of a factory, refinery, or power plant. Large construction projects can also be documented through a series of photographs taken by an industrial photographer.
Outside parties may also employ industrial photographers. These companies may need photographs of industry for books, magazines, or other media. A photographer may work for one of these third party companies while taking pictures at a separate industrial company.
Some industrial photographers use industrial subjects in order to create stylized or artistic images. They may use angling and lighting to make an ordinary subject seem new or unusual. In most cases, these types of photographs are displayed in galleries or museums, though some can also be found in books and magazines.
In order to take pictures of industrial subjects, an industrial photographer requires a variety of different tools. A quality camera is the most important tool of any photographer, and most professional industrial photographers use a digital single lens reflex camera. In addition to this, a wide angle lens is needed to capture large subjects such as industrial buildings or machinery. Lighting equipment may also be used to adjust the feel of a subject or to draw attention to a certain part of the picture.